Meet our Management Team
Dave Dominy joined Firma in June 2014 as CEO, bringing significant financial industry expertise and experience to the company. He spent 15 years in a variety of senior banking and investment banking roles with a Canadian chartered bank, as well as 8 years as CEO of a private equity group in Western Canada. As CEO of a provincial regulatory body, he was directly involved in the implementation of new liquidity and capital standards for credit unions. From 1999 through 2003 he was CEO of a mid-sized public company active in the oilfield services sector and, prior to that, was CFO of a large-cap public company active in gas processing and transportation.
His extensive board career includes leadership roles on a variety of not-for-profit, private, public and crown corporation boards. He is currently Chair of the Board and Chair Audit of Chandos Construction LP; Director Canada Deposit Insurance Corporation; Chair 3D Capital Inc.; Director University of Winnipeg Foundation & an instructor in the Alberta School of Business’ governance program for small and medium-sized enterprises.
He is an active contributor to a number of local charities, most recently as Chair of the Stollery Children’s Hospital Foundation in Edmonton.
Dave holds a Masters of Management from the J.L.Kellogg School of Business in Chicago, a BA in mathematics from the University of Winnipeg, the Canadian Securities Course and the ICD.D designation from the Institute of Corporate Directors of Canada.
Alex Eadie is a certified management accountant (CMA) and certified anti-money laundering specialist (CAMS) who brings 12 years of executive experience to the FIRMA Foreign Exchange team. Most recently, as chief accountant and general manager, Alex led the rapid growth of a leading edge software integration firm.
To enhance the company’s competitive edge, Alex brings his professional yet creative blend of promoting sound business fundamentals with leading edge management techniques. Alex’s financial acumen, strategic insight and collaborative approach to implementing a variety of initiatives are instrumental in FIRMA Foreign Exchange’s ongoing international growth.
Chris is the Chief Commercial Officer of Firma Foreign Exchange. Responsible for Marketing, Sales, Product Management and Customer Service. He brings nearly 30 years of management experience in high growth companies to the FIRMA Foreign Exchange team. Chris’ previous experience includes executive officer roles at Sears Canada, Moneris, Quebecor Media, Just Energy, Sirius Satellite Radio, Bell Canada, ICO Global Communications and Nortel Networks.
In addition to Chris’ vast wealth of knowledge and experience, he is also an Instructor at University of Toronto where he teaches Brand Management & Business Strategy. Chris holds a “Chartered Marketing” Designation from the Canadian Marketing Association. Known for business strategy and customer advocacy. Chris also sits on the Brand Strategy Council for the Canadian Marketing Association and is on the Board of Directors of Design Group Staffing Inc.
Joe joined the Firma team in December, 2017. The majority of his 30+ year career has been spent in the consulting sector, providing management and advisory services in a range of industry sectors including healthcare, energy, and government. His financial services experience includes serving in executive roles with ATB Financial. Joe has enjoyed contributing in various ways to complex transformational projects, ranging from board-level advisory and assessment roles to hands-on strategy development and project management.
Joe is a graduate of the Northern Alberta Institute of Technology, and received his executive education at Queen's University. For the past two decades Joe has served as an industry advisor at NAIT, and presently chairs the program advisory committee for the Digital Media and Information Technology program.
Joe continues to be an active leader in the community and professional organizations to which he belongs. He has served on the executive committees of the Canadian Information Processing Society and ANHIX, Alberta's healthcare informatics society. Joe is a member of the CIO Association of Canada and the Institute of Corporate Directors. In recent years his volunteer work has been oriented towards addressing social justice needs in Edmonton and abroad.
Amanda Broos joined Firma in 2019 with over 10 years of senior HR leadership experience with both private and public sector organizations. Amanda holds a Bachelor of Commerce degree from the University of Alberta. She has been a member of the Society of Human Resources Management (SHRM) since 2009 having previously achieved the Global Professional in Human Resources designation.
Before joining Firma, Amanda was Executive Director of Human Resources with the Government of Alberta, supporting many departments during her tenure with the province. She has extensive experience leading teams of Human Resources professionals to provide executive teams and business leaders with strategic HR services and advice in the areas of organizational design and effectiveness, workforce and succession planning, employee engagement, talent acquisition and retention, and employee and labour relations. Prior to her work with the Government of Alberta, Amanda held senior HR leadership roles in both mid-sized and large private sector organizations. Amanda’s experience is focused on building high performance teams, leading through transformative change, fostering solid relationships to develop and deliver relevant and highly impactful human resources strategies.
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